Iron Man 2

Iron Man 2

Went out and saw Iron Man 2 last weekend at the Midtown Marcus Theater last weekend. I thought it was a great film and worth seeing. READ MORE

Crane Connection Website Launched

Crane Connection, LLC

Crane Connection, LLC approached 92 West to create a website that utilized a content management system, flash and video elements, displayed banner advertisements and also allowed crane buyers, sellers and manufacturers to meet and put their equipment online so that they may better move their inventory.

The site took three months to develop and is still in the process of improvements as I type currently. We’re incorporating an e-mail marketing tool, a blog for crane industry events / information, RSS feeds for various sections of the website and are implementing a google adwords campaign to generate awareness.

Future updates will also include a members section that will have information on how to optimize their own website’s search engine optimization.

The logo and identity of the site / company was also developed by 92 West; my advertising and marketing company. All in all I think the site will be a great success and I’ll be involved in future marketing efforts with them.

Additional Information:

Crane Connection Categories:

Hydraulic Truck Crane | Carry Deck Industrial Crane
Rough Terrain Crane | Crane Crawler/Dragline Crane
All Terrain Crane | Conventional Latticeboom

Boom Truck Crane | Gantry/Overhead Crane
Knuckleboom Crane | Tower/Self Erecting Crane
Drywall Material Handling Wall | Bucket Truck/Sign Crane

Down Cab Rough Terrain Crane | Pedestal/Marine Crane
Parts and Attachments | Featured Crane Listings

Please contact Troy Kadavy of 92 West at 402.677.6241 for any additional information.

“Transformers” The Movie

“Transformers” runs 144 minutes and is rated PG-13.

Background: Introduction of the Animated Series
Growing up we had some great cartoons but I would have to say that “Transformers” always stood out amongst the crowd. The story of the Autobots and Decepticons started about “Twelve million years ago” (or around 1984), and an alien race known as the Quintessons used the planet of Cybertron as a factory to produce cybernetic lifeforms. Their early experiments were attempts in fusing organic and technological components called “Trans-Organics”, but these proved too primitive and unstable, which turned the Quintessons thought process toward pure robotics.

Their creations (consumer goods and military hardware robots) would eventually become the lineal ancestors of the Autobots and Decepticons, respectively. The Quintessons programmed their robots with intelligence using Vector Sigma (the spark), to allow them to carry out their tasks on their own. However, what they failed to realize was that their robots had developed true sentience and real feelings — after a million years of slavery, they could now feel and know the difference between it and freedom, and they struck back against their masters to win their freedom.

As the story goes the autobots and decepticons lived in peace… for a short time anyway….

“Transformers” the Movie
When I had heard that Transformers was coming out you could almost see the gleem in my eye… To say the least I was excited about the prospect of the film and what it may hold. I was sure that Micheal Bay, the director, was going to a good job… but with “Transformers” you need a special touch. (Dont’ get me wrong, Micheal Bay does great work (“Pearl Harbor, Bad Boys, Bad Boys II, Armageddon & The Rock… a minor mishap when creating “The Island”… but not bad) and with the addition of Steven Speilburg I knew that this film would be spectacular in the audio, visual and plot areas.

I won’t give away the story, but I would like to say that the movie does truly capture the essence of film making. The character’s draw you in and the action keeps you entertained. I would also like to say that in light of today’s society and the lack of morals and true apparent hero’s (or at least the ones that the press will actually cover) it’s nice to see some values installed into a main character. I would like to say that “Transformers” is truly one of the great movies of this year and I would recommend seeing it in the theater if you have the chance.

Actors / Actresses
Shia LaBeouf as Sam Witwicky

Megan Fox as Mikaela Banes

Josh Duhamel as Sergeant Lennox

Tyrese Gibson as USAF Tech Sergeant Epps

Rachael Taylor as Maggie Madsen

Anthony Anderson as Glen Whitmann

Jon Voight as Defense Secretary John Keller

John Turturro as Agent Simmons

Michael O’Neill as Tom Banachek

Kevin Dunn as Ron Witwicky

Peter Cullen as Optimus Prime (voice)

Julie White as Judy Witwicky

Bryan Cox … (voice)

Amaury Nolasco as ACWO Jorge “Fig” Figueroa

Mark Ryan as Bumblebee (voice)

Bernie Mac as Bobby Bolivia

Darius McCrary as Autobot Jazz (voice)

Charles Adler as Starscream (voice)

Reno Wilson Frenzy (voice)

Mason the Mastiff as Himself

Robert Foxworth as Ratchett (voice)

Jess Harnell as Ironhide/Barricade (voice)

Hugo Weaving as Megatron (voice)

Jimmie Wood as Bonecrusher (voice)

Pirates of the Caribbean: “At World’s End”

On Saturday I was able to take advantage of the Omaha Federation of Advertising’s event for the latest release of the Pirates of the Caribbean “At World’s End” movie. (Special thanks to Mike and Bob over at Skar for the ticket :) )

At the end of the last movie Johnny Depp a.k.a Captain Jack Sparrow had bought a one-way ticket to Davy Jone’s Locker when he went down with his ship at the end of “Dead Man’s Chest”. In the new movie it takes a great while for Jack to appear, but it’s well worth the wait. The movie has a variety of action packed twists and turns. I would say that the plot and story line are a bit weak overall, but dispite this you do end up being surprised at the end.

If you’ve seen the first two I would recommend watching the third; it’s worth it. If you haven’t seen number one or two I would say you could hold out until the DVD comes out. This summer movie season is promising to say the least, but this will probably end up being one of the more “luke warm” movies when it’s all said and done.

Troy Kadavy
Creative Director
92 West

Spiderman 3 In Review

This weekend I went out with my wife and brother to watch Spiderman 3. I was excited, but in the back of my mind I thought… perhaps they just won’t do the superhero justice this time around. I was greatly relieved to see that the film skillfully portrayed hours of fun. Admittedly I do think that the first 30 minutes or so the director took you all over the place to get the pieces of the plot put into play and I had higher hopes that the villains would get more face time… and perhaps would be a bit more twisted…. but I guess they never do have either of those.

The digital effects that were implemented remind us of how technology has advanced and it was used at the right times for the right reasons. In particular when a new super-villain, the Sandman, is transformed into a living sandstorm and pulverizes bits of Manhattan.

I did find it odd that the “hunk” and “babe” count of the film was surprisingly low this time around and that Tobey Maguire seemed to put on a bit of weight… or at least the camera angles didn’t always do him justice most of the time. There is a scene in which Tobey Maguire, who plays Peter Parker/Spider-Man, Thomas Haden Church, James Franco and Topher Grace square off in a four-way clash clearly designed to satisfy all tastes in hairstyle, physical build and jaw-line. The imperiled Kirsten Dunst, meanwhile, barely registers.

All in all I loved the film. The story pulls you in and takes you for a ride. I’m not for sure if it’s my favorite of the three, but it does surely tie for the 1st one in my mind. I close with this end thought… in a time when the world is going to pot the Spiderman 3 film does put it into perspective that one man can make the difference, but he / she may need help along the way.