It’s a no-brainer that a website is one of the most important parts of any business in this digital age. For this reason, it is imperative that you give your site the attention it deserves if you’re to leverage it for your business success. So, what are the key considerations to make when setting up a website that converts well?
1. Captivating Elevator Pitch
Did you know that website visitors spend seven seconds or less on average on about 90% of the sites they visit? Well, this means that you’ve got very limited time to capture the attention of these visitors and convey whatever you wish to via your site. As such, it is important to have your marketing message clearly phrased while outlining all the vital information regarding your brand and specialty in the most succinct manner possible. In a nutshell, be concise and compelling while designing your pitch.
2. A Specific and Immediately Visible CTA (Call To Action)
Call to Actions (CTAs) are meant to engage and guide your visitors to take action, which consequently translates to conversion on your end. However, visitors first need to get certain information before they can choose whether they will inquire or purchase from you. As such, it is imperative that you set up smart CTAs to guide the visitors in taking the necessary steps. Besides, these CTAs should gently lead these visitors through your site and help them get the information they’re seeking.
Some of the common CTAs include “Buy Now” buttons and phone numbers. For the case of phone number, consider placing it on the top right part of every web page while placing any other contact info on the footer of every page.
3. Monitor Your Conversions
This is perhaps the most ignored aspect of a website especially when starting out. However, you’ll need to track every activity taking place on your site including following up on the inquiries and sales made, your main sources of traffic, and all costs involved in running the site versus the returns. Through this, you can evaluate your success, calculate your expenditures and outline the necessary modifications to make in various areas of your website.
4. Customer-Oriented “About Us” Page
Your “About Us” page should be captivating and talk more about your targeted customer. This is because your business’ main aim is to help your customers and thus the “About Us” page, like the rest of the pages on your site, should first concentrate on providing value to the readers. Avoid making the common “About Us” page mistake of only featuring the personalities behind the organization and forgetting to show your customer how determined you’re in helping them.
5. Aim to Always Deliver Valuable Content
Content is regarded as one of the crucial tools that can break or make any marketing efforts. For this reason, it is important that you always strive to deliver quality content that engages and provides value to your audience. Try to always offer easy-to-read content that matches the interests of your targeted customers. Providing quality content is a sure way of commanding the much-needed authority in your niche, and thereby increasing your chances of getting more business from your potential customers.
6. Attractive / Stunning Web Design
This may sound obvious, but it remains a fact that anyone would be attracted to a website that’s visually appealing and interesting to the eye. In fact, a visually attractive site more often depicts the quality of both your brand and products or services. Investing in a custom website design helps your business stand out among the competition, which is a sure way of getting more business in your niche. Hiring a reputable web design company to design your website may, therefore, prove to be very beneficial at this point.
7. Smooth User Experience
When coming up with the idea of creating a website, it is important that you first have your targeted visitor’s in mind and anticipate their needs well in advance. This helps you get the right solutions for their problems while understanding the right positions to place various types of information on your website such as your contacts, prices, specifications, etc. The point is for you to make it easy for your visitor to access any information they may be searching for on your site. You can achieve this by ensuring that the site’s overall design and layout offers a smooth experience to the visitor.
8. Responsive/Mobile-Friendly Design
In this era of smartphones and tablets, more people are using these portable devices for their internet needs. This, therefore, means that it’s not really a choice to optimize your website for mobile if you’re targeting to succeed in the online world today. Having a responsive web design is vital as it ensures that anyone accessing your site on any device enjoys the experience and accesses everything in the most effective manner possible. For this reason, it is important to remind your web designer to design your site in a way that it’s either responsive or have a provision for a mobile site.
9. Reliable CMS
A content Management system is the platform upon which your website is built and which plays a significant role in the stability and usability of your site. As such, it is vital that you make a few considerations before settling for the right one for your business. Some of the things to look out for when choosing your ideal CMS include;
- Quick load times (Test Your Site Speed with Google)
- Offers support and update your content frequently (Blog or News & Events)
- Offers an easy way of editing content from all devices (A content management system (CMS) like ExpressionEngine, Craft, WordPress or Magento for instance.)
- SEO Ready (SEO Sementic Code, Microformats, Meta Data Etc.)
10. A Sound Marketing Strategy
After setting up your online presence, it’s time to formulate a strategy on how to broadcast your content, attract your targeted audience, and subsequently convert the visitors into customers. You can do this through a variety of ways such as SEO, Pay-Per-Click (PPC) advertising, social media marketing, email marketing, etc. The strategy to use in marketing your business mainly depends on the industry in which your business lie. By attempting a few strategies, you can finally settle on those that work best for you.
Pulling it all Together: The Web Design / Web Development Agency You Work With
A reputable web design company will help you quickly cover all the elements we’ve discussed in this post once you decide to set up your website. In fact, you don’t need to learn various skill about website management such as writing posts, designing, marketing, etc. All you need is to invest in a quality web designer and voila! You have your site up and running in a matter of days or weeks depending on the complexity of your project.
The tricky part here is getting that perfect web designer / web design agency who understands how to incorporate all these elements in your project. For this, you’ll need to use your critical eye and judgment to check out their past projects and portfolios while trying to determine how successful their previous projects have been. Remember that this company or individual is someone who you’re likely to foster a long-term partnership with, and will thus have a huge influence on your business succeess or failure.
Have a Web Design / Development Project or Updates that Need to be Done? You’ve come to the right place!
If you’re looking for such a partner that will never fail you in meeting all your web development needs, look no further. 92 West is here to offer you unrivaled web design services as well as how your site and your digtal marketing campaigns can work together to attain your business objectives; online and offline.
92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.
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