Footprints Asset Management and Research

92 West was tasked with updating Footprints Asset Management and Research’s existing brand and also incorporate that brand into their new Mutual Fund; Discover Value Fund

Our initial discovery process took us through FAMR’s investment philosophy of Absolute Value investing.  At the heart of which is the principle that price and value are not one and the same.  Market exaggeration, oversimplification, and neglect, as stated by Graham and Dodd, go a long way to obscure an investment’s true value.  Truly, the goal of Absolute Value investing is to discern an investment’s inherent worth despite the noise and emotion of the market.

This core belief is what drives Footprints Asset Management and Research and our understanding of this process guided us through the branding process and is reflected in the Footprints Fund logo as well as both websites and collateral material.

Please check out or to see the results.

Stationary Package Design
Multi-Site Management:

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92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

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